Spectrum Wellbeing 64 Eastcourt Avenue, Earley, Reading, Berkshire, RG6 1HH, UK Telephone 0118 926 8149 Email contact@spectrumwellbeing.co.uk
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Web Site Design and Optimisation

Why Have a Web Site?

You are offering a product or information or service. There are people who are looking for what you have to offer. All that is needed is for them to find you. A web site can allow you to be found by people from all over the world. It is another way of advertising.

What Is My Web Site For?

This is a basic question that is best answered before you start to design a web site.

If a web site is to hold information and you are going to give people a link to it, any design of site will do. Aesthetics are the most important aspect to be considered here.

If you want new customers to find you then you need to make this happen. Aesthetics are still important but you now need to consider how your site will appear on search engines.

Pay Per Click One approach is to use pay per click such as Adwords on Google where you pay each time someone clicks on your advertisement that Google shows beside search results. You hope that sufficient people who click go on to be customers so that you cover your advertising expense.

Natural Listings Another approach is to optimise your web site by designing it so that you list naturally as well as possible in search engines.

How Do Search Engines Work?

If you want people to find your site on Google or other search engines then you need to be found. This seems obvious but consider a search for "crystal bowls". On google.co.uk there are over 350,000 results shown, on google.com there are over 5 million. There is lots of competition!

What happens is that Google has stored the details of all the web pages it has found mentioning the words you have in your search and has then tried to match the pages it thinks are best suited. The ones it thinks are most relevant come first.

How Google does the sorting is a closely guarded secret but there are several factors that are known to affect how well a site is listed. Google (and other search engines) do not worry about the aesthetics of pages, they look at the computer code sent to your computer as it displays a web page.

How Can Web Sites Be Improved?

Clearly you want your web site to appear as near to the top of the search listings as possible. Unless you are on the first few pages of a web search people are unlikely to find your site. Web site optimisation is part of site design that tries to make web pages list as well as possible.

Nobody can guarantee your web site a top place in a search engine. If it seems to good to be true.... Some disreputable people use tricks and dubious ('black hat') optimisation techniques to trick search engines. These can work for a while but there is a high risk of your web site being blacklisted by search engines so that it will not be listed at all. Needless to say we do not use any of these methods.

There are though, web site optimisation techniques that search engines approve of. Some of these also make you web site more friendly to users and are doubly beneficial.

One golden rule is to keep pages simple as far as the coding is concerned. Some web pages have a lot of invisible code to make the page work. This can cause pages to behave unexpectedly on some computers and may hinder getting a good listing as the content of the page is diluted by the code.

Although there is potentially a lot of competition for any search term, a lot of your competitors will have very poorly optimised sites. Often fairly minor changes can be made to the design and coding of a web site that can make a real difference.

How Can We Help to Optimise Your Web Site?

If you are contemplating getting a web site you need to think about the design of your site from an optimisation as well as an aesthetic point of view. We can advise on the structure of a web site and its individual pages according to what you want the site to achieve.

If you already have a web site that you feel is under performing then we can analyse its structure and coding and offer suggestions for changes and improvements.

We start by asking a series of questions regarding your web site.

• What is the site for?
• Is this a professional or a personal web site?
• What is the audience for the site?
• How do I want to organise my site - number of pages, structure, etc.
• What are the strings of words that you expect people to type into a search engine to find your site?
• What do you want the site to do now?
• What might you want the site to do sometime in the future?

Please contact us by email (contact@spectrumwellbeing.co.uk) or by telephone (0118 926 8149). We can produce a report giving a series of suggestions for improvements to the coding and structure of existing or proposed web sites for a fixed fee. We can also produce an entire site for you at an hourly rate. We fix a fee in advance based on the number of pages and complexity of what you require.

Why Choose Us to Optimise Your Web Site?

We have worked for over seven years improving and optimising our web site. In that time we have gained expertise and made changes with the aim of improving our web site listings in search engines.

We have achieved good listings for many of the search strings that people use to potentially find us and wish to pass on this expertise to others.

We have seen so many aesthetically beautiful web sites that are very poorly performing in search engines. Often there are a number of relatively straightforward changes that can be made to optimise the pages to improve their positions in search engines.

 

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Spectrum Wellbeing, 64 Eastcourt Avenue, Earley, Reading, RG6 1HH, UK

Telephone 0118 926 8149

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Page last updated January 1, 2012
Copyright: Martin Dowling 2002-2012

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